Gwendolyn Rivers serves as Director of Strategy at Red Diamond Media Group, playing a vital role in guiding the company’s strategic direction. With over 15 years of experience, she oversees the development and execution of initiatives that drive the company’s innovative approach to outdoor advertising.

As head of strategy, Ms. Rivers leads market research, analyzes industry trends, and identifies growth opportunities in the outdoor advertising sectors. She works closely with the executive team to align strategic goals with Red Diamond Media Group’s mission of democratizing outdoor advertising while creating sustainable revenue for our partners.

Her key responsibilities include:
– Developing and implementing strategic initiatives across all business units
– Building partnerships to support community-integrated advertising solutions
– Establishing KPIs to monitor performance and growth
– Advising on resource allocation and organizational structure
– Leading cross-functional collaboration between sales, marketing, and operations

Ms. Rivers’ strategic leadership helps position Red Diamond Media Group at the forefront of transforming outdoor advertising through innovative community partnerships.